AI, Data & Product Strategy Consultant
Hey, I'm James, an independent contractor for hire with eight years of Big Four consulting experience across product and data.I have driven over £3 million in client wins. Led the delivery of data science and analytics products, including one which optimised and managed a €50 billion media budget, identified a net profit uplift opportunity of 15% (€225 million), and launched to over 30 markets globally.
My experience
I am focused on leveraging AI and analytics to drive digital transformation and bottom-line growth. Combines creativity, business acumen, and product intuition with deep domain knowledge across retail, to deliver early and sustained value. Experienced in partnering with FTSE 100 and Fortune 500 retailers, major sports teams, and mixed-use destinations to uncover actionable customer insights, enabling informed decisions which drive incremental revenue and provide a pathway to sophisticated data monetization.
Product Manager for B2C Marketplace, NEOM: THE LINE
Lead and coordinate the 0-1 development of an upcoming ecommerce ecosystem and B2C marketplace, as part of the world's largest real estate project - a 170km by 500m, linear smart city. Own the product vision, product strategy and product roadmaps. Rally the team against our common mission, driving cross-functional collaboration, and establishing trusted relationships with stakeholders at all levels.
Fan Insights & Engagement Manager, PwC
Drove the creation of a 'Fan Insights' proposition for major sports clubs, including Premier League football teams.
Leveraged a Single Customer View (also known as 360-degree customer view / unified customer view) covering in-store and online purchases, browsing sessions, interactions, loyalty data, and enriched with consumer rich behavioural data including interests, mindset segments, spend categories, demographs.
Enabled driving the commerciality of assets, including stadiums and venues, promoting fan engagement, driving sponsorship value as well as media rights revenue.
Product Manager, Global Furniture Retailer
Developed and launched a Media Mix Modelling (MMM) product for global furniture retailer which optimized media spend to maximize ROI from a €50 billion budget, following Kanban agile.
Identified potential profit uplift of ~15% across 30 engaged countries, equating to ~€225 million.
Founded partnership with leading media agency and collaborated with their data scientists to integrate their proprietary machine learning models.
Spearheaded cross-functional collaboration between finance and marketing, simplifying the media budget setting process from two separate streams into one unified approach.
Where required, reviewed pull requests and coded data manipulation and normalisation scripts using Python, hosted in GCP.
Created all sales enablement documents - pitch decks, case studies, PRFAQ, demos, training materials, live sessions, recordings, etc.
Conducted customer / end-user interviews to understand their pain points and iterate back into the product strategy and vision.
Formed, prioritized and delivered user stories in JIRA, managed product roadmap, and designed ETL and subsequent data visualizations.
Product Manager, Major UK Sports Governing Body
Directed 0-1 development of a self-assessment product for a national sports governing body, which supported clubs identify, manage and mitigate risks across their operations.
Achieved 1000 club registrations with 3000 users through ongoing demos and training materials.
Coordinated core product team (management, engineering and design) of six people, and formed, prioritized and delivered user stories providing maximum value to users.
Spearheaded cross-functional collaboration between project, tech and business operations.