James Lloyd

Lead and coordinate the 0-1 development of an upcoming ecommerce ecosystem and B2C marketplace, as part of the world's largest real estate project - a 170km by 500m, linear smart city. Own the product vision, product strategy and product roadmaps. Rally the team against our common mission, driving cross-functional collaboration, and establishing trusted relationships with stakeholders at all levels.

Drove the creation of a 'Fan Insights' proposition for major sports clubs, including Premier League football teams.

Leveraged a Single Customer View (also known as 360-degree customer view / unified customer view) covering in-store and online purchases, browsing sessions, interactions, loyalty data, and enriched with consumer rich behavioural data including interests, mindset segments, spend categories, demographs.

Enabled driving the commerciality of assets, including stadiums and venues, promoting fan engagement, driving sponsorship value as well as media rights revenue.

Developed and launched a Media Mix Modelling (MMM) product for global furniture retailer which optimized media spend to maximize ROI from a €50 billion budget, following Kanban agile.

Identified potential profit uplift of ~15% across 30 engaged countries, equating to ~€225 million.

Founded partnership with leading media agency and collaborated with their data scientists to integrate their proprietary machine learning models.

Spearheaded cross-functional collaboration between finance and marketing, simplifying the media budget setting process from two separate streams into one unified approach.

Where required, reviewed pull requests and coded data manipulation and normalisation scripts using Python, hosted in GCP.

Created all sales enablement documents - pitch decks, case studies, PRFAQ, demos, training materials, live sessions, recordings, etc.

Conducted customer / end-user interviews to understand their pain points and iterate back into the product strategy and vision.

Formed, prioritized and delivered user stories in JIRA, managed product roadmap, and designed ETL and subsequent data visualizations.

Directed 0-1 development of a self-assessment product for a national sports governing body, which supported clubs identify, manage and mitigate risks across their operations.

Achieved 1000 club registrations with 3000 users through ongoing demos and training materials.

Coordinated core product team (management, engineering and design) of six people, and formed, prioritized and delivered user stories providing maximum value to users.

Spearheaded cross-functional collaboration between project, tech and business operations.